Jefferson "Zuma Jay" Wagner
Before commercialism steps further into the surfing industry, somebody had to record and picture the most basic product of the sport! Thoroughly entertaining and informative, this unique book chronicles the story of surfboard wax -- from surfers' early use of household candle wax through the advent of a whole industry devoted to achieving the best traction. Meet the colorful individuals behind the "Big Three" wax companies -- Surf Research, Mr. Zog's, and Mrs. Palmers -- and read about their early manufacturing and marketing ventures. Amusing stories about these and other wax pioneers fill the pages of this book, along with over 300 full color pictures of the wax and its original packaging, from extreme to mainstream! "No 'big wig' interpretations, no one to sway your spending, no marketing gurus with predictions from their laptops, no chocolate iPods…just the wax, jack." Enjoy!
Size: 8.5in x 11.0in | Pages: 160
| 330 color & 29 b/w photos
Binding: Paperback / softback