The gamut of trends and fashions during the late 1970s are explored in this priceless pictorial review. Pages from the Sears catalogs open for a trip back in time to the disco era, the "me decade," the bundled-up fashions of the oil embargo, and the buckled-down cowboy look of the new macho man. Lace up your earth shoes for a trip to the prairie, take a tour of the peasant cultures of Eastern Europe, go on safari, hit the ski slopes, or go surfing. Join in the fitness craze, and take a look at the new line of clothing for larger women. Polyester's outer limits are explored, from its most garish applications in plaid suits to its transformation into the textured realms of tweed. And blue jeans get their due, too, in a look at the time when designer jeans and the faded look ruled everyday wear. All this, and more, with original prices and current day values for the collector, fashion aficionado, and designer.
Tina Skinner is a professional writer specializing in design books. She has been a vintage clothing fan and thrift shop buff for years.


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