Shirley Temple was the "number one box office star" in the world throughout the 1930s. The overwhelming success of her motion pictures made her a national obsession. What followed was a marketing campaign that made Hollywood history. Department stores were filled with an endless variety of items baring her name or image, from clothing to postcards to "genuine" dolls.Over 600 color photographs introduce all areas of the Shirley Temple merchandising phenomenon and collectibles. Valuable reference material includes posters, a motion picture and television chronology, a comprehensive VHS and DVD catalog, and current price guides in the captions. This book makes collecting "the world's most famous child star" items a competitive pleasure.