— By Constance A. Smith
Based on interviews with more than 100 current and former female GM employees, discusses the role women have played in a traditionally male-dominated industry. An authoritative guide to the role women have played in the automotive world for the past century. Since the early days of General Motors, there have...
— By Constance Smith
In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs...